Surely it can't be that hard to order a kitchen myself?

You're right and we sell to the trade and retail with the same service and the same price for that very reason. If you can work out the order yourself then we can supply you the same as we do the trade. If not, we have planning software and help people weekly to order their own kitchen, all over the UK. We started selling online back in the early 90's and have supplied kitchens and worktops in this way ever since. Sure, you might need some help, but we are here to help and know how to refine this and support in a way that makes it easy for you to order yourself. Worktops are even easier with online ordering. We also have a planning service for kitchens, without having to visit you at home as we email you the images as the kitchen design develops.